Abstract
채희주 신지예 고은주 (2015) 패션브랜드의 이미지 기반 SNS 에서 해시태그의 이용동기가 고객소셜참여와 브랜드 자산에 미치는 영향 : SNS 참여도의 조절효과를 중심으로
Cite
CITATION STYLE
APA
Chae, H., Shin, J., & Ko, E. (2015). The Effects of Usage Motivation of Hashtag of Fashion Brands’ Image Based SNS on Customer Social Participation and Brand Equity : Focusing on Moderating Effect of SNS Involvement. Fashion & Textile Research Journal, 17(6), 942–955. https://doi.org/10.5805/sfti.2015.17.6.942
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