Capturing workflow in the digital age

Abstract

Creating a digital asset management (DAM) solution that can track a dig- ital asset through every stage of that product ’ s life cycle, from initial conception to fi nal product, is a huge untapped market. Most DAM solutions are concerned with the man- agement and ‘ monetization ’ of the fi nal digital asset, which, although useful, ignores the entire process that was used to create those assets in the fi rst place. In addition, although many project management tools attempt to manage workfl ow, none tie di- rectly to the actual assets being created. As the digital world infringes more and more into mainstream business, the complexity of the digital process has become a univer- sally signifi cant problem, covering all markets and all sizes of organizations. This article details why the visual effects (VFX) and computer graphics (CG) markets have been instrumental in bringing new, innovative solutions to mainstream markets, and how the concept of a ‘ Digital Assembly Line ’ can bring about solutions that are radically different from today ’ s more traditional DAM approaches.