The Product Yield Potential Radar

Abstract

This chapter introduces a novel and “business” tested way to structure the vital dimensions of Software Product Management. You will learn how to create focus and alignment on the things that matter for product success that product managers and product teams must master day to day. You will learn about the Product Yield Potential Radar and how this framework can drive an ongoing discipline that helps the whole product team and product organization to understand all the required ingredients for product success in your contextconsistently assess the weak and strong parts when holistically assessing your productdecide, based on a common understanding where focus and time investments are requiredfind the right balance for product longevity and continuous improvement. We will cluster all important Software Product Management activities into six dimensions. We will examine and detail each dimension by defining for each dimension, the tasks and items that are important to achieve the product’s full potential. Then we will look at how all dimensions together define and limit the yield potential of a software product. We will further examine how to agree and define for each stakeholder the role and responsibilities within each Software Product Management dimension.Additionally, I will introduce the law of the minimum and the law of tolerance that together illustrate how well product managers can use the Product Yield Potential Radar to recognize the limiting factors of product success. We will leverage the knowledge and insights from other research disciplines to improve our understanding of managing software products, from the initial idea to market leadership.