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Book Chapter

Sell the Solution: Core Message and Storyline

  • Garrette B
  • Phelps C
  • Sibony O
Springer International Publishing, (2018), 197-221
DOI: 10.1007/978-3-319-89375-4_10
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Abstract

… Hence, we recommend convincing the public authorities to let Summit Water experiment and refine the portable toilet service on a small scale and in combination with the septic-tank service, targeting a ratio of one portable toilet client to nine septic tank clients. …

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Garrette, B., Phelps, C., & Sibony, O. (2018). Sell the Solution: Core Message and Storyline. In Cracked it! (pp. 197–221). Springer International Publishing. https://doi.org/10.1007/978-3-319-89375-4_10

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