Abstract
The perceived value scale of Kantamneni and Coulson (1996) is administered to a select sample of respondents in Egypt and France. Results from the study suggest that as different cultures, Egypt and France require differential marketing efforts. This study uncovers the dimensions of perceived value in both the Egyptian and French cultures.
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Kantamneni, S. P., & Coulson, K. R. (2015). Multicultural Value Perceptions: Comparing Evidence from Egypt and France. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 100–104). Springer Nature. https://doi.org/10.1007/978-3-319-17383-2_15
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