An agent model of business relationships

Abstract

Relationships are fundamental to all but the most impersonal forms of interaction in business. An agent aims to secure projected needs by attempting to build a set of (business) relationships with other agents. A relationship is built by exchanging private information, and is characterised by its intimacy - degree of closeness - and balance - degree of fairness. Each argumentative interaction between two agents then has two goals: to satisfy some immediate need, and to do so in a way that develops the relationship in a desired direction. An agent's desire to develop each relationship in a particular way then places constraints on the argumentative utterances. This paper describes argumentative interaction constrained by a desire to develop such relationships. © 2010 Springer-Verlag.