Mining of Association Rules in R Using Apriori Algorithm

Abstract

Association rules are the strong rules which occur frequently in the dataset. Association Mining is the technique used to explore these rules with the help of various algorithms available in data mining. This paper discusses the use of apriori() to mine the strong rules which are helpful to find out the customer purchasing pattern and help to increase the sale. In this paper, R language is used and arules() package is used to mine the rules based on the value of support and confidence.