Skip to main content
Book Chapter

Experience psychology: the new field and the end of the marketing Four Ps

  • Shaw C
  • Dibeehi Q
  • Walden S
Palgrave Macmillan UK, (2010), 9-30
DOI: 10.1057/9780230291775_2
N/ACitations
Citations of this article
6Readers
Mendeley users who have this article in their library.
Get full text

Cite

CITATION STYLE

APA

Shaw, C., Dibeehi, Q., & Walden, S. (2010). Experience psychology: the new field and the end of the marketing Four Ps. In Customer Experience (pp. 9–30). Palgrave Macmillan UK. https://doi.org/10.1057/9780230291775_2

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free