A theory of anticipated utility

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Abstract

A new theory of cardinal utility, with an associated set of axioms, is presented. It is a generalization of the von Neumann-Morgenstern expected utility theory, which permits the analysis of phenomena associated with the distortion of subjective probability. © 1982.

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APA

Quiggin, J. (1982). A theory of anticipated utility. Journal of Economic Behavior and Organization, 3(4), 323–343. https://doi.org/10.1016/0167-2681(82)90008-7

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