Abstract
Google, the largest search engine worldwide, adopts PageRank technology to determine the rank of website listings. This paper describes how damping factor is a critical factor in changing a website's ranking in traditional Google PageRank technology. A modified algorithm based on input-output ratio concept is proposed to substitute for the damping factor. Besides there is no need to choose an optimal damping factor value, the modified algorithm has an equivalent effect on computation as the traditional Google's PageRank algorithm. Copyright © 2006 John Wiley & Sons, Ltd.
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Fu, H. H., Lin, D. K. J., & Tsai, H. T. (2006). Damping factor in Google page ranking. Applied Stochastic Models in Business and Industry, 22(5–6), 431–444. https://doi.org/10.1002/asmb.656
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