Consumer Perception and Understanding of European Union Quality Schemes: A Systematic Literature Review

Abstract

Food, agriculture, and labeling, affecting the environment are well connected concepts, the balance between them being determined not only by pedological and climatic factors or the development level of agricultural techniques, but also by national governments and international organizations’ food processing, trade policies and regulations. In this context, the European Union (EU) encourages the use of different food quality schemes: “Protected Designation of Origin” (PDO), “Protected Geographical Indication” (PGI), and “Traditional Specialty Guaranteed” (TSG) to protect producers of special‐quality foods and assist consumers in their purchasing decisions. This review examines existing studies on the impact of these labels on customers behavior. A total of 32 studies were found and systematized. The papers were selected if they featured unique empirical research on consumer perceptions of any of PDO, PGI and TSG labels. Using the search strategy, a literature analysis was performed based on papers extracted from Web of Science, Springer Link, Emerald Insights, and Science Direct. Although these papers highlight quite diversified findings, the internationally used labels play an increasing role in contemporary society and pandemic conditions caused by COVID‐19, thus making the quality schemes relevant in consumer decision‐making processes.