Village E-Commerce (Pasardesa ID) for Economic Recovery Due to the COVID-19 Pandemic

Abstract

This research aims to uncover the village economic recovery strategy or BUMDes in Yogyakarta through digital or eCommerce applications. The digital or eCommerce application used in the village government sector to optimize BUMDes has declined due to the COVID-19 pandemic in Yogyakarta, digital and e-commerce applications in the village economic sector. Pasardesa.id is a digital application used to promote village products to customers through a network of resellers spread throughout Indonesia. This study used a descriptive qualitative approach, data analysis from the Pasardesa.ID website and application. The results indicated that using Pasardesa eCommerce.id as a strategic solution in village economic recovery or BUMDes is the right choice due to the large sales turnover and easy transactions. Therefore, many BUMDes partners join to use Pasardesa.id. Features on Pasardesa.id application or website also support the factor. Pasardesa.id application or website has affected the recovery of BUMDes or the village economy.