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Application of Social Media for Personal Branding: A Conceptual Review

  • Nanayakkara N
  • Dissanayake D
The International Journal of Business & Management (2020) 8(1)
DOI: 10.24940/theijbm/2020/v8/i1/bm2001-059
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Abstract

The present context of digitalized era promotes the need of branding in an online context. The use of social media for personal branding has been a fast-growing trend and such tools are being competitive in the contemporary business environment. Empirical studies are …

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APA

Nanayakkara, N. W. O. K. D. S. P., & Dissanayake, D. M. R. (2020). Application of Social Media for Personal Branding: A Conceptual Review. The International Journal of Business & Management, 8(1). https://doi.org/10.24940/theijbm/2020/v8/i1/bm2001-059

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