Tourism Export Potential: Problems of Competitiveness and Financial Support

Abstract

Tourism is not only big business but also tourism should be seen and protected as perhaps one of the world’s premier export products. An export industry is one that sells a significant share of its goods or services outside of the country, thus bringing new money into the local economy. If we, then, assume that exports refer to money going from place X to place Y due to the sale of product Z, then tourism easily meets this standard. In this connection, consideration is given to the possibilities of developing the tourism industry as the most important direction of Russia’s non-commodity exports in the medium term in digital age, capable not only of bringing significant revenues to the budgets of various levels, developing domestic tourist infrastructure, but also characterized by inexhaustible resources and forming a favorable image of the country on world markets. The purpose of this article is to consider the problems of competitiveness and financial support of the tourism industry from the standpoint of increasing its export potential in digital age and ensuring a high level of attractiveness of tourist destinations.