Exploring Citizens’ Behavior to Promote Environmental Sustainability: The Role of Information Overload and Urban Sustainable Policies

Abstract

This study aims to provide a comprehensive framework for understanding citizens’ intentions to engage in environmentally sustainable behavior, thus making cities more sustainable. This article investigates environmentally sustainable behavior by adopting the Theory of Reasoned Action (TRA). Using Partial Least Square Path Modeling (PLS-PM), an analysis of survey data from 224 respondents in Italy revealed the salient role of attitudes, subjective norms, intentions, and urban sustainable policies in urban sustainable behavior. Our findings have important implications for theory and practice in this new area of inquiry.