Contemporary Branding Tactics

  • Flint D
  • Signori P
  • Golicic S
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Flint, D. J., Signori, P., & Golicic, S. L. (2016). Contemporary Branding Tactics. In Contemporary Wine Marketing and Supply Chain Management (pp. 151–165). Palgrave Macmillan US. https://doi.org/10.1057/9781137492432_10

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