Research on retail sales management system based on data mining technology

Abstract

This paper established a database system for sales, customer, freight, consumption, services, and other information based on the panel sales activity of a building material company through e-commerce. The emphasis of our proposed research in this paper is to apply the decision number C4.5 algorithm of data mining in product sales system. In addition, the original simple query for sales data is replaced with finding the real factors for influencing product sales. The main research work in this paper includes the selection algorithm in data mining, interpretation and evaluation of results. © 2014 Springer International Publishing.