User experience design in "internet plus" era

Abstract

As the internet plus strategy stated by Chinese government, more and more internet companies, and traditional companies are taking actions to adopt internet as an engine to boost development or even revolutions on various domains. Industry focus and resource concentration set unprecedented opportunity for internet plus business. At the same time, user experience design is under high expectation in this new form of business trend. This article will use real design cases in Baidu, such as Baidu Stock project, Baidu Education project, Baidu Lottery project, and etc. to share experience of designing for internet plus business, and to conclude some design rules for user experience professionals in internet plus era.