Entrepreneurial Opportunities for the Sustainable Development of Madurai Tourism

Abstract

The tourism industry has tremendous capacity to generate direct, indirect and induced entrepreneurial opportunity. The tourism industry can be divided into five career areas such as accommodation, food and beverage services, recreation and entertainment, transportation and travel services. All of these areas involve providing business opportunity at different levels of socio economic people. Hotels, restaurants, tour operators and travel agency have been providing direct business opportunity to people at different level of local community. Hence the study made an attempt to discuss the entrepreneurial opportunity existed Madurai district, Madurai is the one of the important tourist place in India especially in Tamilnadu where we able to find many kind of tourism like heritage, cultural, religious and recreation places.