Service Innovation in the IT-Industry: The Need for a Tough Decision

Abstract

PC-WARE Information Technologies AG is one of the leading manufacturer independent IT enterprises in Europe, offering a comprehensive service portfolio which covers licencing of standardized software, licence management, software asset management, proprietary software solutions, and professional IT consulting and IT support, complete system house services including hardware procurement and IT infrastructure services in addition to financial services. In 2008, PC-WARE was selected as one of the hot spots of service innovation in Germany in a competition funded by the Federal Ministry of Education and Research (Reichwald et al. 2008).