Social Media Users’ Engagement with Religious Misinformation: An Exploratory Sequential Mixed-Methods Analysis

Abstract

As the world's fourth-largest Muslim country with a growing community of social media users, Bangladesh has been experiencing frequent online religious misinformation, inspiring violence against minorities and threatening interreligious harmony. Following an exploratory sequential mixed-methods analysis combining a qualitative thematic analysis and a quantitative content analysis, we answer two pertinent research questions. We found three ways users engage with misinformation: their topics of discourse, reactions, and appraisal. Users’ discourse revolves around religious, radical, and political issues. Radical issues (60.4%) dominate users’ discourse, followed by political issues (37.1%). Users’ reactions are primarily negative (94.1%), exhibiting different destructive behaviors. Alarmingly, the negative reactions are more than seventeen times the positive reactions (5.5%). Results for misinformation appraisal suggest that 69.3% of users believe misinformation, and only 25.9% can identify and deny misinformation. Nearly half of the users (48.21%) concomitantly talk radical, react negatively, and trust misinformation. This research suggests that religious misinformation-led violence may have more political connections than religious ones.