The Analysis on Strategies of Building Enterprises’ Brand Image Under the Background of Rising Network Stream Media Platform

Abstract

With the gradual rise and prosperity of new network media, streaming media platform marketing has gradually become an important way to establish corporate brand image. In order to refine various marketing strategies and improve the performance of enterprises in new media so as to establish a good corporate image to the public, this paper examines the operation mode and business performance of major enterprises in the streaming media platform. Specifically, this paper lists three major streaming media platform marketing strategies-video marketing, event marketing, live marketingand uses the examples of each company to analyze and demonstrate. These strategies standardized and detailed illustrate the business behavior of enterprises in the field of streaming media, which has important reference significance for brand building, image building, income promotion, and so on.