Impact of Functional, Social and Emotional Values for Consumption Values on Green Purchase Behavior among Youth: Empirical Study of Cosmetic Sector of Quetta-Pakistan

  • Khan R
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Abstract

… relationship between green purchase behavior, … green purchase behavior has a positive and significant relationship with functional value. Table 7 shows that green purchase behavior …

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Khan, R. (2022). Impact of Functional, Social and Emotional Values for Consumption Values on Green Purchase Behavior among Youth: Empirical Study of Cosmetic Sector of Quetta-Pakistan. PAKISTAN LANGUAGES AND HUMANITIES REVIEW, 6(III). https://doi.org/10.47205/plhr.2022(6-iii)19

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