Creating the City Destination of the Future: The Case of Smart Seoul

Abstract

Smart tourism development has become a major focus for many destinations across the world, and particularly in Asia, as it promises competitive advantages by increasing efficiency, fostering sustainability, and enhancing tourism experiences. However, smart tourism development is complex and many destinations are struggling to successfully implement it. This chapter describes various smart tourism initiatives under way in Seoul to illustrate the many layers of smart tourism development and establish the destination as one of the leaders in smart tourism.