Predicting the Impact of Customer Satisfaction as a Mediating Effect of Experiential Marketing on Repeat Purchases

  • Muttaqin M
  • Suyoto
  • Mahjudin
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Abstract

Background–The emergence of the frozen food business has created fierce commercial competition. This is both a threat and a motivator for players in the refrigeration industry to …

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Muttaqin, M., Suyoto, & Mahjudin. (2023). Predicting the Impact of Customer Satisfaction as a Mediating Effect of Experiential Marketing on Repeat Purchases. International Journal of Advanced Engineering and Management Research, 08(04), 47–62. https://doi.org/10.51505/ijaemr.2023.8404

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