The Research on the Effect of Consumer Internal Psychological Preference to the Retail Industry Inventory

Abstract

Supply chain inventory plays an increasingly important role in rising prosperity and flexible retail industry. The retail industry's own characteristics determine the importance of the inventory. The inventory management has played an important role in reducing the cost of supply chain and the whole supply chain coordination and stability. This paper takes the consumer internal psychological preference as the starting point. Data are obtained through market research on consumer internal psychological preference and consumer sensitivity of the inventory. Based on the internal psychological preferences of consumers, the correlation among product quality , product price, and consumer behavior of the three potential variables is analyzed. This paper constructs the structural equation model of consumer behavior and inventory sensitivity, and puts forward the main issues and improvement measures to the retail industry inventory.