Skip to main content
Conference ProceedingsOPEN ACCESS

The Influence of Brand Image Towards the Purchase Intention on Family Car

  • Lisnawati
  • Wibowo L
  • Suhendro D
Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020) (2021) 187
DOI: 10.2991/aebmr.k.210831.098
N/ACitations
Citations of this article
63Readers
Mendeley users who have this article in their library.

Abstract

Car is a very needed transportation and much demand by the community. Competition of business automotive in Indonesia is attractive. The purpose of this research is how the influence of the brand image on purchase intention. The type of this research are verificative. The method used is cross sectional with a population size of 588 and a sample of 238...

Cite

CITATION STYLE

APA

Lisnawati, Wibowo, L. A., & Suhendro, D. F. (2021). The Influence of Brand Image Towards the Purchase Intention on Family Car. In Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020) (Vol. 187). Atlantis Press. https://doi.org/10.2991/aebmr.k.210831.098

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free