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Book Chapter

Celebrity Branding in Asia

  • Roll M
Palgrave Macmillan UK, (2015), 87-106
DOI: 10.1057/9781137359179_5
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Roll, M. (2015). Celebrity Branding in Asia. In Asian Brand Strategy (Revised and Updated) (pp. 87–106). Palgrave Macmillan UK. https://doi.org/10.1057/9781137359179_5

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