Kinteresttv - towards non-invasive measure of user interest while watching tv

Abstract

Is it possible to determine only by observing the behavior of a user what are his interests for a media? The aim of this project is to develop an application that can detect whether or not a user is viewing a content on the TV and use this information to build the user profile and to make it evolve dynamically. Our approach is based on the use of a 3D sensor to study the movements of a user’s head to make an implicit analysis of his behavior. This behavior is synchronized with the TV content (media fragments) and other user interactions (clicks, gestural interaction) to further infer viewer’s interest. Our approach is tested during an experiment simulating the attention changes of a user in a scenario involving second screen (tablet) interaction, a behavior that has become common for spectators and a typical source of attention switches.