Color plays an important role in web site design. The selection of effective chromatic combinations and the relation of color to the perceived aesthetic and emotional value of a web site is the focus of this paper. The subject of the reported research has been to define a model through which to be able to associate color combinations with specific desirable emotional and aesthetic values. The presented approach involves application of machine learning techniques on a rich data set collected during a number of empirical studies. © Springer-Verlag Berlin Heidelberg 2006.
CITATION STYLE
Papachristos, E., Tselios, N., & Avouris, N. (2006). Modeling perceived value of color in web sites. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 3955 LNAI, pp. 567–570). Springer Verlag. https://doi.org/10.1007/11752912_70
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