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Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath

  • Castellion G
Journal of Product Innovation Management (2008) 25(1) 103-105
DOI: 10.1111/j.1540-5885.2007.00285.x
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Abstract

Books reviewed in this issue: Made to Stick: Why Some Ideas Survive and Others Die Think, Play, Do: Technology, Innovation, and Organization Results without Authority: Controlling a Project When the Team Doesn't Report to You The Pursuit of New Product Development: The Business Development Process

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Castellion, G. (2008). Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath. Journal of Product Innovation Management, 25(1), 103–105. https://doi.org/10.1111/j.1540-5885.2007.00285.x

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