Russia’s Unique Soft Power Strategy

  • Grix J
  • Brannagan P
  • Lee D
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Abstract

Russia, like Brazil, also hosted two first-order sports mega-events in quick succession (2014 and 2018). Yet, a key reason for choosing Russia as an example of an ‘emerging state’ using sports mega-events is because, in general, the academic literature...

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Grix, J., Brannagan, P. M., & Lee, D. (2019). Russia’s Unique Soft Power Strategy. In Entering the Global Arena (pp. 53–68). Springer Singapore. https://doi.org/10.1007/978-981-13-7952-9_5

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