Communication of Salak Pondoh farmers group in Yogyakarta, Indonesia to addressing climate change

Abstract

Climate change due to global warming is unavoidable and has wide impacts on various aspects of life, including the agricultural sector which also affects the productivity of salak pondoh. Sleman is the biggest salak pondoh producing area in Indonesia. In 2018, Sleman salak pondoh exports have reached 600 tons to China, Cambodia and Vietnam. This study aims to determine how the communication that occurs in salak pondoh farmer groups in addressing climate change and their impact on the socio-economic development of salak pondoh farmers in Sleman, DIY. The method used in this research is a qualitative method. Research data obtained from field observations and in-depth interviews. The theory used is the Elaboration Likelihood Model. The results of this study are the communication process in salak pondoh farmers groups in dealing with climate change tends to choose the central route. Not many farmers choose the peripheral route, because farmers already have experience and knowledge about how to cultivate salak pondoh, so farmers can receive information conveyed by instructors and can overcome the impact climate change that occurs.