Analyzing the extent of notice to customer attitude in the organizational structure of vendors and its effect on e-Buyer's trust (A case study in Iranian car producers)

Abstract

Today firms deal to customers with variety attitudes and no limited demands. These attitudes are so multiplicity and changeable in nature. Some of them define from face to face deal and organizations try to evaluation in a good manner, but many attitudes of customers are not measurable by traditional ways. Therefore the companies design their structure according to customers' wants. This designing includes change on organization, mangers thought, personnel skills and e.g. Customer's wants depend on its attitude. Besides attitude of customers has several functions. In this research we survey the extent of vendors notice to the customers attitude in their organizational structure based on the functional theory of attitude. In the next step we will show the effect of that vendor's consideration on trust in e-purchasing. To this reason a questionnaire offered to 210 employees of automobile companies. Population was selected from the central office of four large car factories and the research method was descriptive. Results show the companies have noticeable plans for regarding customer's attitude. Further findings demonstrate the significant relationship between use of a well-designed websites by vendors and improve of one and more customer attitude functions and that has affect on their trust in e-buying. © 2009 Springer Berlin Heidelberg.