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The Impact of Web Design on Brand Perception An Example: The Multi-Utility Brand IKB

  • Griessner B
Springer Fachmedien Wiesbaden, (2017), 125-132
DOI: 10.1007/978-3-658-17254-1_12
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Griessner, B. (2017). The Impact of Web Design on Brand Perception An Example: The Multi-Utility Brand IKB. In Conference Proceedings Trends in Business Communication 2016 (pp. 125–132). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-17254-1_12

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