Chinese web browser design utilising cultural icons

Abstract

This study investigates the appropriateness and effectiveness of the design of icons for a Chinese web browser. Web browser developments are outlined, together with the future potential growth of Chinese internet users. The findings of the study show that the subjects shown icons and text, had higher recognition rates, and had higher satisfaction ratings. Furthermore, some evidence points to a gender bias in favour of males in terms of recognition and females in terms of satisfaction. Future work is suggested in terms of refining the web browser icons and exploring the usability of colour and 3D effects. © Springer-Verlag Berlin Heidelberg 2007.