Mapping an Emerging New Economic Paradigm in Practice

Abstract

Transformation research is close to innovation research and practice in its emphasis on experimentation and the role that pioneers play when it comes to testing new solutions. Many corporations have similar prototype programs or cross-finance one unit to explore different practices. In recent years in particular, this has also been about making things more sustainably. But no corporation manages to make sustainable production the core benchmark of their business model. Instead, most of the 1000 Global Compact CEOs interviewed by Accenture in 2013 have lamented that sustainability is “not bankable.” The Global Compact is a UN initiative that was launched by Kofi Annan as Secretary General with the goal of improving reporting by big corporations on their contributions to sustainable development and human rights.