How you profile your target consumers is extremely important when it comes to a marketing strategy. In economics, some theories regard consumers as “homo economicus” and assume that consumers who are advantaged or in an economically advantageous position would purchase expensive products.
CITATION STYLE
Shimizu, A. (2021). Evolution of the Comprehensive Decision-Making Process: Emergence of Outspoken Consumers. In Advances in Japanese Business and Economics (Vol. 27, pp. 17–40). Springer Japan. https://doi.org/10.1007/978-981-16-1127-8_2
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