Corporate Social Responsibility initiatives with a strategic approach to eradicate the phenomenon of Greenwashing

Abstract

Purpose. Establish a multidisciplinary theoretical discussion to determine a possible solution to eradicate and/or reduce greenwashing practices. Methodology. Through a systematic analysis of the literature and a bibliometric analysis, the results of the growth of greenwashing and its possible solution are obtained. Findings. The position of using corporate social responsibility practices is theoretically identified, from a strategic approach, which, in turn, allows managers to incorporate said positions, for the creation and development of best responsible practices, from a strategic point, leaving aside the philanthropic vision. Originality. The research is innovative because it includes strategic management theories in theories related to corporate social responsibility and, in turn, generates practical recommendations to solve the growing problem of greenwashing. Conclusions and limitations. This research is limited to establishing theoretical criteria, inviting empirical validation of the recommendations in future research.