The R&D, Manufacturing, and Marketing Competencies and Firm’S Global Competitive Position: An Empirical Study

Abstract

Recently, significant research has been conducted investigating the relationships between three distinct competencies of the firm and its performance in the domestic market context. These competencies, namely innovation, marketing, and manufacturing, have been argued to be sources of competitive advantage to the firm (Droge, Vickery, and Markland 1995), as well as the determinants of the overall performance of the firm (Day and Wensley 1988). If these competencies are indeed key determinants of the attainment of competitive advantage in the domestic market, it is interesting to know to what extent these competencies are relevant predictors of the firm’S competitive position in the global market.