Defining Relevant Target Groups

Abstract

TRM always starts with defining the target group, i.e. clarifying which groups of people on the labour market you want to secure for specific positions. Target groups may be certain occupational categories, staff in specific roles at other companies, or even graduates from particular courses. In its broadest sense, this step is an element of strategic workforce planning, in which so-called key and bottleneck functions are of critical importance. An HR-based distinction is made between various company positions here (cf. also Becker, Huselid, & Beatty, 2009; Huselid, Beatty, & Becker, 2005).