Success Factors for Japanese Convenience Stores

Abstract

Seven Eleven Japan (SEJ), a franchised convenience store chain, combines several factors to produce world-class strategy. SEJ’S success factors include their franchise arrangements; an intensive distribution system; computer technology supporting “Tanpin-Kanri” with Graphic Order Terminals and an Integrated Services Digital Network; and a combined marketing and promotion system. The corporation’s continuous emphasis on customers dominates their achievement of extraordinary standards with single-item product management. SEJ represents a country-specific example of an integrated service management and marketing enterprise.