The following chapter addresses the topic ‘Winds of Business Change’ by examining the evolving relationship between business and society and the emergence of a new social contract. It explores implications for the corporate communication of social responsibility and makes a case for aligning global agendas in the future.
CITATION STYLE
Najjar, R. (2014). The new social contract: The business of values. In Business and Education in the Middle East (pp. 6–19). Palgrave Macmillan. https://doi.org/10.1057/9781137396969_2
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