Implementation and uses of smart artificial intelligence (AI) conversational chabot technology in retail businesses

Abstract

Chatbots are potential software applications, which utilises advanced technologies such as artificial intelligence (AI) as well as natural form of language processing for analysing needs of humans and guides them for attaining their respective requirements. In this context, many businesses utilize chatbots for interacting with their consumers with the help of digital devices as well as digital platforms. It incorporates suitable literature that enhances understanding of its stimulation and processing with proper human conversation in present days businesses. It also implements various theories as well as frameworks for deriving best possible understanding of the research context in a most effective as well as efficient manner. This research investigates on understanding how chatbots usage in today's businesses help in improving consumer association and help in providing competitive advantage in marketing environment. Hypothesis of this research focuses on role of potential chatbots that is used by retail businesses, and it helps in progressing with attaining better consumer loyalty. Hypothesis primarily brings out a positive relation between using chatbots of businesses and consumer relationship and loyalty. Methods used in this research involve exploratory design with purposive sampling for analysing right sources. Sample size will involve literary sources, company reports as well as journals and relevant articles. In this aspect, results derived in this research brings out that many retail organisations in global context uses Chatbots for improving consumer relationships and analysing changing preferences of consumers. It brings out that utilising Chatbots in a proper way helps in reaching better CSAT score for the organisation and allows better competitive advantage in the marketing aspect.