Abstract
This study examines how perceived benefits, perceived quality and reliability of electronic health (e-health) information affect intention to repeat e-health information search behavior. Through announcing one of the well-known health website in Turkey, 376 out of 386 valid and complete responses were received via an online survey. Results of the study indicate that personal health issues component of perceived benefit has received the most consistent support as factor that influences future health information search intention on internet.
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CITATION STYLE
Yasin, B., & Ozen, H. (2017). E-Health Information Search Intentions of Turkish Internet Users. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 271–280). Springer Nature. https://doi.org/10.1007/978-3-319-50008-9_70
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