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“Better Not Let Me Know”: The Mediating Role of Regret on the Relation Between Social Comparison Discrepancy in Online Hotel Review and Revisit Intention

  • Nong S
  • Fong L
Springer International Publishing, (2022), 87-96
DOI: 10.1007/978-3-030-94751-4_9
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Abstract

Online review is powerful in influencing tourists’ travel decision. However, understanding of how online reviews affect tourist emotion and decision at the post-trip stage is limited. The present study examines whether encountering travel experiences shared on...

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APA

Nong, S. Z., & Fong, L. H. N. (2022). “Better Not Let Me Know”: The Mediating Role of Regret on the Relation Between Social Comparison Discrepancy in Online Hotel Review and Revisit Intention. In Information and Communication Technologies in Tourism 2022 (pp. 87–96). Springer International Publishing. https://doi.org/10.1007/978-3-030-94751-4_9

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