Gestión inteligente de playas desde la percepción del visitante: Caso Rosarito, Baja California, México

Abstract

Beach management presents options to apply technological systems that facilitate decision-making as tourist destinations. Therefore, the objective of the article is to analyze the opportunities for the intelligent management of beaches in Rosarito, Baja California, Mexico, from the visitor’s perception, considering the use of technologies in support of social distancing measures, capacity control and ICT to interact with people. The methodology is quantitative, based on a non-experimental, transectional field design. A probabilistic sample with 95% confidence and 4% error was calculated, obtaining the number of 595 visitors, to whom a questionnaire was applied, through the internet, between the months of July-October 2020. The results of the regression analysis Multiple states that the variables technologies to meet the recommendations for social distancing of the COVID-19 pandemic, technologies to control access to the beach and ICT to know the conditions of the tourist area, are related to the dependent variable perception of trust to visit the beaches of the municipality. The adoption of these technological elements will allow the tourist activity to remain, complying with the necessary health security protocols in the current tourism environment.