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Rhetoric in advertising: attitudes towards schemes and tropes in text and image

  • van Enschot R
  • Hoeken H
  • van Mulken M
DUV, (2006), 141-162
DOI: 10.1007/3-8350-5702-2_8
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van Enschot, R., Hoeken, H., & van Mulken, M. (2006). Rhetoric in advertising: attitudes towards schemes and tropes in text and image. In International Advertising and Communication (pp. 141–162). DUV. https://doi.org/10.1007/3-8350-5702-2_8

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