Abstract
We (Sandia National Laboratories is a multi-program laboratory managed and operated by Sandia Corporation, a wholly owned subsidiary of Lockheed Martin Corporation, for the U.S. Department of Energys National Nuclear Security Administration under contract DE-AC04-94AL85000. This document has technical report number: SAND2013-9802C.) study the effects of agenda setting on attitude diffusion using the “Multi-Agent, Multi-Attitude Framework” (MAMA). MAMA captures the interaction between attitudes (through cognitive consistency effects) and interpersonal interaction. Agenda setting is when media’s focus on certain stories increases their importance in the minds of the viewers. Using the MAMA model, we show that agenda setting plus strategic choice of seed nodes minimizes diffusion time.
Cite
CITATION STYLE
Lakkaraju, K. (2015). A preliminary model of media influence on attitude diffusion. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 9021, pp. 327–332). Springer Verlag. https://doi.org/10.1007/978-3-319-16268-3_38
Register to see more suggestions
Mendeley helps you to discover research relevant for your work.
