Verbal semiotics resources employed in advertising cigarette on TV in Indonesia

Abstract

This work analyzes the verbal semiotics resources used for advertising cigarette in Indonesia. Descriptive qualitative method was used in this study. The data of this study are verbal semiotics resources (oral and written) used for cigarette advertisement. From the result of this work, it is seen that in ideational function, material process was dominantly used in advertising cigarette on TV, and in interpersonal function, speech function was dominantly used in advertising cigarette on TV.